Posts Tagged ‘social media and business’

What’s in a Name?

August 22, 2013

So you are opening a company. Congratulations – you are doing what just about every person under 25 is doing these days. As Generation Y and Z become increasingly disenchanted with the hum drum of the multigenerational workplace, they are opening their own businesses. First stop? Choosing a name for their new “start up”.

And that’s where the landscape has changed. Where as companies of the 2000s (ie: the first decade of this century) got away with calling their companies all sorts of odd names (Yahoo much???), today’s world is a bit more simple. Few are the company names that evolve into verbs like Google. Also gone are the names of the 1950s too -” Sanford and sons” type names are now non existent. Why?

Enter the importance of a front page Google result (or Bing if you dare).

As businesses fight for search engine optimized space, as tags and meta tags continue to dominate how businesses are found in search engine results, business owners are becoming (and rightfully so) more savvy in the names they select for their companies. Think Jones Communication Consulting instead of Joneacorp.

The public is more impatient than ever. We don’t want to wait for you to explain what we do. We want info as quickly as Search engines can find it. So the choice of a name is important and choosing a straight forward business name is smarter than an artsy fartsy name.

Be straight forward in your brand name and you’ll win every time.

Hugs

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