Posts Tagged ‘pr strategy’

Y Tweet? Read Here

April 16, 2010

The social media world changed yesterday. Well mine did. In a post about digital footprints and tips for managing same I struck a chord with people. How do I know? I gained 14 followers on Twitter. Ok so the number isn’t that big compared to Ashton and Ellen but hey, for a small island girl like me – it was big. And then I asked – why is Twitter so powerful?

Because it connects us to what we’re interested in. Facebook is your whole life – Twitter is just what you’re thinking/reading/ doing RIGHT NOW. For PR professionals, Twitter is a gold mine of research, opinions, links to articles and schools and classes and events…I dare say you can learn as much from tweeting as you can in one month of PR 101. How?

Its all in who you follow. While who follows you is good for the ego and for killing the need for a personal PR rep, who you follow is genuinely good for you. Examples?

  • By following IABC I found out about a student conference and referred it to a young PR professional that was following me (connection).
  • By following TriniGuardian I was among the first to learn the date of the next national election.
  • By following Steverubel (SVP/Director of Insights for Edelman Digital, AdAge and Forbes columnist and avid sports fan) I learned how big Twitter is (180 million unique visitors to  and that Nielsen Online found that 73 percent engaged in social media at least once per week.
  • By following Googletech (which happened when I started this blog) I learned there are others that believe (as I do) that internet is more important than TV in daily life. I retweeted (RT) that to all my followers

So why did I grow? Well, I RT the articles and information that was interesting and people RT my link to this blog. People clicked on either the blog link or my twitter name @danijones98 and found me interesting – then they added me. Ok so 14 isn’t a big number – but of the 14 only 2 are from Trinidad – so there! My social media world expanded, I have Tweeps in other parts of the world. Ok…sooo?!

SOOOO! I have a global audience thanks to Twitter. A Global audience I probably will never meet face to face but will connect with daily and learn from. How’s that for a change you can believe in. Let me be among the first to say “Twitterversity” may soon be as important as university…though, in the Caribbean we still have a way to go.

So tell me – why do YOU Tweet?



Should we warn them? What to tell your children about Social Media.

January 19, 2010

“Everything is a 9 days.” So is the ‘ole time’ Caribbean (Trini?) saying that even the most sensational story (aka Gossip) will be “top of mind” for a short time. I think its safe to use another ‘Caribbeanism’ to respond to that – THOSE DAYS DONE! Social media has not only changed the media cycle, it IS the media – so much so “media” is in its name. Guess what, just like the dessert cereals target kids during Saturday AM TV, they are finding innovative ways to target this up and coming audience where they live – on social media.

Think about it. If you have/ know a child over the age of 14, chances are they are more likely to have a cell phone and laptop than a bike and i GUARANTEE they have a Facebook account. Yep – moms and dad, even if you block it at home, they have one under a pseudonym (which they can’t spell either) and they access their FB at school, at the library or at that friend’s house where they go to “study”.

But they learn the dependence on the media from you and then tweak it to be more, well, you know…like cool! Not sure you’re to blame? Where did you CONFIRM Michael Jackson’s death? In the Caribbean, did you read the paper to hear about Beyonce’s concert in Trinidad or did you post a question on good old “FB” ? Where do you look at video clips about Rasta Phill from Synergy TV? Or, to scantily NOT address a story that proved the ills of “new media” where did you find out about infamous T&T beauty queen and fabulous fashion designer and overall damn nice person Anya Ayoung-Chee? The same internet sites you find cool, they find even more cool and develop new ones or find MUCH more effective ways of using them. Those kids GOOGLE EVERYTHING and, guess what?  Google, Facebook, Twitter,YouTube,  Stumbled Upon, Blogger and WordPress (my fav) have forever changed not only how we access information, but how and what we view as credible.


Well – the “9 days” of information being discussed, that’s over. Forever. Want to find a media clip from 2004 – check out YouTube. To my shock and awe, complete footage of my Miss Universe question travesty of an answer exists, is searchable and has been viewed over 65,000 times by an audience…an audience that gives COMMENTS! Urgh! President Obama’s “furtive” alleged glance at a female behind lives to be forever searched and viewed on YouTube (136,000 times to date)! Pero, imaginate (but imagine!) this is something not so bad…what if there were nude pics or pics of Caribbean Prime Ministers with ex flames or old friends that may be criminals…or what about that time, in band camp…(kidding). Seriously, our generation is barely seeing the “tip” of the iceberg when it comes to the indelible impact of social media and its impact on society AND WHAT GETS RECORDED AS HISTORY…well, will e-based history be considered an accruate record of what was? – that’s another discussion.

SO, what do you tell your children? Should you warn them? HELLS YES! Here are 5 basic tips for Caribbean (and any) child under 7 when it comes to social media:

  1. Watch Your Content: You teach them to talk. You teach them manners. Make sure that is reflected in their social media comments and updates. Remind your children that anything they would not want you, their teacher or religious leader to know about them should probably NOT be on their FB page.
  2. Picture Perfect: If your grandfather, grandmother or sister Sylvia from the religious Convent up the street (ok, they are up the street in many Caribbean countries…maybe not in T&T in in JA…) would not like the picture or place it up on the school bulletin board, don’t put it up. They live forever – especially the bad ones.
    Hate Em? They Live on the Net Forever

    Hate Em? They Live on the Net Forever

    3. Friends Should be Friends: If you don’t know them, don’t add them as your friends.

A Shoe In? Clothes Can Start A Conversation – About YOUR BRAND!

September 28, 2009

This past weekend at the EventologyTT conference in Port of Spain Trinidad, a group of event planners, communicators, marketing people and just plain old  “macos” (see for more definitions of Trini terms!) to learn about being a better event planner/ coordinator/ host. In addition to learning lots about events, including a fantastic presentation on social media and wedding planning by thepartygoddess, I learned something new – SHOES MATTER!

On opening night of the conference (where I met Preston Bailey!!!), I wore my favorite shoes – a red patent leather pair of Stuart Weitzman 5 inch heels.

Definite Conversation Starters

Definite Conversation Starters

Definitely attention getters, they started many a convo. In every little “lime” (see for definition), the group amazingly commented on the red heels – asking everything from “where did you get them?” to “Do those hurt?”. The conversation was ALWAYS started about the shoes -BUT I parlayed the discussions to focus on red (the exact same shade) as the brand colour of the Trinidad and Tobago Unit Trust Corporation – where I “happen” to head up Communications (follow us on Twitter @ttutc or join the UTC Customer Corner on Facebook🙂

I have stated the red heels “make me feel magical” – but the magic is in the conversation, about my company, what we do there and the passion about what I do! HA! So, do clothes maketh the communicator? Not so, but they can help! Over the next few days, being an avid shoe collector, I wore a few different pairs, and though, not red, they all became communication starters. The same can be said for the amazing “cupcake” ring donned by “The Party Goddess” – hell, it was a plastic pastry on the fingers of a woman who, on her other hand, donned a fabo wedding ring…hmmm!

So, here are some tips for making your clothes begin the conversation:

  1. Pick ONE Striking Fashion Item: Red shoes + a crucifix necklace +a t-shirt that screams a message (all worn at one time)=fashion disaster!
  2. Make the item link in a way to what you do: Maybe its a fabulous pen because you’re a speech writer, or a fabo “electric name tag” because you do event lighting (TLC was awesome with this). Good at media, have a fabo striking note pad, blogger? Maybe a kickbutt colour PC or a T-shirt (under a fabo suit jacket) that says “Blog” in the same colour as the shirt. Whatever IT is – make it YOU but classy and conversation worthy. Go for WOW not “Ewe!”
  3. Let THEM bring it up: If its cool and effective, THE AUDIENCE will bring it up. If they don’t, hey – at least you liked it. No one wants to be in a conversation that starts with “Hey LOOK AT MY STUFF!”

So, there ya go. A great way to brand yourself and to START CONVERSATIONS that will help YOU network better! Try this out and let me know how it goes. Of course, if it backfires, tell me about it but don’t expect me to pull down my blog…I already ordered the Caribbean Communicator inflatable arm floats! (kidding).