Posts Tagged ‘iabc’

Y Tweet? Read Here

April 16, 2010

The social media world changed yesterday. Well mine did. In a post about digital footprints and tips for managing same I struck a chord with people. How do I know? I gained 14 followers on Twitter. Ok so the number isn’t that big compared to Ashton and Ellen but hey, for a small island girl like me – it was big. And then I asked – why is Twitter so powerful?

Because it connects us to what we’re interested in. Facebook is your whole life – Twitter is just what you’re thinking/reading/ doing RIGHT NOW. For PR professionals, Twitter is a gold mine of research, opinions, links to articles and schools and classes and events…I dare say you can learn as much from tweeting as you can in one month of PR 101. How?

Its all in who you follow. While who follows you is good for the ego and for killing the need for a personal PR rep, who you follow is genuinely good for you. Examples?

  • By following IABC I found out about a student conference and referred it to a young PR professional that was following me (connection).
  • By following TriniGuardian I was among the first to learn the date of the next national election.
  • By following Steverubel (SVP/Director of Insights for Edelman Digital, AdAge and Forbes columnist and avid sports fan) I learned how big Twitter is (180 million unique visitors to  and that Nielsen Online found that 73 percent engaged in social media at least once per week.
  • By following Googletech (which happened when I started this blog) I learned there are others that believe (as I do) that internet is more important than TV in daily life. I retweeted (RT) that to all my followers

So why did I grow? Well, I RT the articles and information that was interesting and people RT my link to this blog. People clicked on either the blog link or my twitter name @danijones98 and found me interesting – then they added me. Ok so 14 isn’t a big number – but of the 14 only 2 are from Trinidad – so there! My social media world expanded, I have Tweeps in other parts of the world. Ok…sooo?!

SOOOO! I have a global audience thanks to Twitter. A Global audience I probably will never meet face to face but will connect with daily and learn from. How’s that for a change you can believe in. Let me be among the first to say “Twitterversity” may soon be as important as university…though, in the Caribbean we still have a way to go.

So tell me – why do YOU Tweet?


Beyond the BS – Are Communicators Dedicated to Continuing Education?

October 1, 2009

Yesterday, IABCTT hosted a training event of interest to me. I did not go. Neither did two communication colleagues. Why? Work did not fit the bill. For less than a new pair of shoes/purse/handbag/dinner out – we could have met with communication professionals to discuss the impact of social media. As I awoke this morning to blog I thought – Are we, as professionals, really dedicated to improving our skills and craft?

My answer  – not if doing so is “hard”. At a conference this weekend, Lara Mc Culloch asked approximately 120 Caribbean Event professionals how many were using Twitter and LinkedIn – the number of hand that stayed glued to laps was astounding – almost as astounding as the few Communications Professionals that attended the conference – so few it was shocking.

What’s the link between Twitter and continuing education? Enter,,, or hundred of online access to research, statistics and tips on constantly improving the Corporate Communication toolkit or adapting our craft to an ever focused on ROI world. In fact, honestly, the first time I READ the term Return on Investment, I’m fairly sure it was in an IABC discussion.

So what do we do?

  1. Set up a “Education Savings Acccount” – We’ve heard pay yourself first. Now adapt that to invest in yourself! Each month, save a few hundred dollars in an education account – for yourself! Not just for kids! That way, when your training budget gets declined due to budget cuts (it happens), you will AT LEAST be able to afford local resources
  2. Read & Listen  – Web 2.0 is a financially challenged individuals best resource when it comes to staying on top of news, events and the evolution of our field. Follow fellow communicators like @judettepuglisi, @iabc or even @danijones (ok that’s me) on Twitter to be referred to articles/ blogs and news your peers (or mentors) are reading & read them too. At
  3. Network – If you are missing that cocktail, you are missing an opportunity to learn from peers and do “social research”. Ask CEOS, business professionals and average folks who their Corp Communications person is, what challenges are facing their marketing teams or how they view the Communications field in general. ASk them what would “sell them” on Communication’s worth to their business. See what team building initiatives different companies have. Networking is a GREAT way (if done well) to keep your name and interest out there AND assist you in staying abreast in current if not emerging trends of thought about our field.
  4. Cough It Up – Skip a few dinners and do a few extra classes. We’re paid to be creative thinkers but really we’re paid to strategically map out ways to keep our companies “top of mind” – to do that requires continued inspiration and education. Attend a damn training session.