Do you have the context

Who are you talking to and what do they already know, feel or fear? As corporate communicators, it is our job to know the answers to these questions before even lifting a pen or typing the first letter of a comms plan. Even when you get the answers to these questions, without organizational history, understanding and, having worked within the company for more than a few months….your communicating without context is groundwork for project failure.

When starting at a company the best CEOs spend months simply listening and then work with teams to lay out 5 year plans in one year bite sized pieces. Your job is to chew on those pieces and create strategies with fellow employees to make these plans come to life. Don’t make the mistake to ignore historic views as, even the most disgruntled, über busy or apparently apathetic team member likely holds the key to the success of comms plans. Why? Communication without context is like giving a speech on the US national mall to Abe Lincoln’s statue – you’ll be do muni acting for communications sake. You need an audience to be engaged for your project to be successful and that takes time, understanding and a whole lot of time. So the next time you get a bright idea, ask yourself if you have the history, the pulse of a company and the support of those already communicating (or thinking they are) to ensure you have not just objectives and activities, but the context necessary for your comms plan to be a success.

Hugs. (read other posts for that context).

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