Don’t Make LinkedIn another Facebook

Happy New Year. I’ve bitten the bullet and begun to dig deep into my new year’s resolutions. High on the list was updating my LinkedIn profile – a task I highly recommend to all but rarely get the time to do myself. As I sorted through well over 300 connection requests, I realized how many people miss the importance of LinkedIn. They confuse it with Facebook. They mistake connecting for “friending” and thus potentially derail their professional online presence. Thus, my decision to blog today came naturally. Facebook is about friends. LinkedIn is about work and connections – don’t mix the two.

My inbox was riddled with great requests from colleagues in my field and in fields I interact with. Co-workers with whom I have met and worked with and even the odd consultant with whom I have done business. The decision to connect there was easy. Their networks will likely have future business leads for my consultancy and, chances are, we may have tips and advice we can swap digitally should we never be able to make it to the next “networking” meet up. But to the sad few that sent messages about appearance, who admitted to wanting to connect to get access to my contacts to “promote their business” or “link up for drinks”. Alas, with a furrowed brow, I clicked ignore.

In a world where lines are constantly blurred, the decision to keep your online life “professional” is hard enough. Why dilute the one site that can really help with that (LinkedIn) with watery connections? If you are connected on LinkedIn, see it as a professional link. Not all these folks may be drinking buddies, but chances are, your LinkedIn connections are people you may want to work with again.

Just my two cents. Happy New Year. Look out for more frequent blogs – that too is on the new year’s resolutions list (along with drinking more water and finding a way to be successful without working as hard…wish me luck on that last one!).

Hugs! (Professional ones).

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One Response to “Don’t Make LinkedIn another Facebook”

  1. kramtt Says:

    so true! many times i have received requests from persons whom I do not know personally, or only on a social level.

    The value of LinkedIn is that you can connect with professional persons, to exploit those connections at a professional level. People can seek recommendations from persons looking to engage a person’s services, or the other way around. If you add friends and others with whom you do not share a professional relationship, it dilutes its usefulness.

    Great post as usual!

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