Anniversary and Music

Break out the bubbly - its my anniversary!

A year ago (yesterday) I started this blog. It has neither been consistent nor awe inspiring, but for me, it has offered an amazing opportunity for reflection on what it means to be a modern communication professional. I thank you, my readers for tolerating my bits of nonsense for so long!

Today’s post though is dedicated to the communicative power of music. Whether it is J-I-L-L-S-C-O-T-T that represents the definition of lovely in your music or Axel Rose or Machel Montano, without question, music communicates with more than the mind – it moves the soul. What is the rhythm of your soul? What moves you?

These questions are ones we all in a way, ask as “Pr Peeps”. We have to find a way to communicate with even the most savage of society. With our own rhythm and rhyme, we must work our magic in the ways Quincy Jones, Michael (Jackson – not Bolton) and for me, J-I-L-L-S-C-O-T-T, magically work over the souls of their audiences. Our clients expect us to “fix” all their communication problems by somehow hitting the right key. Don’t you wish we could tell them it’s as easy as hitting those notes Mariah does in “Vision of Love” (see the live 1991 Grammy Performance below)?

To once again compare our work to music, when faced with the challenges of our profession, the more hardy among us know, the only way to achieve results sometimes is to move between the standard beats – to create our own musical genres. We are the musical radicals – like Beethoven did, we must challenge traditions and at times move to our own beat to inspire a multigenerational, picky and fickle audience to want to listen and want to be moulded into the shapes outlined in our PR plans (musical scores for the purpose of this analogy).

Is it easy? Nope! Do our performances always inspire applause? Nope. But play on PR professionals. Play on.

Today’s post brought to you following a wonderful evening of Itunes. Oh modern music world, how I love thee!



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One Response to “Anniversary and Music”

  1. Kevin Says:

    Happy Anniversary!

    I am a relative late comer to the blog, but I have enjoyed your articles and insights!

    Keep up the great work!

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