Archive for April, 2010

Y Tweet? Read Here

April 16, 2010

The social media world changed yesterday. Well mine did. In a post about digital footprints and tips for managing same I struck a chord with people. How do I know? I gained 14 followers on Twitter. Ok so the number isn’t that big compared to Ashton and Ellen but hey, for a small island girl like me – it was big. And then I asked – why is Twitter so powerful?

Because it connects us to what we’re interested in. Facebook is your whole life – Twitter is just what you’re thinking/reading/ doing RIGHT NOW. For PR professionals, Twitter is a gold mine of research, opinions, links to articles and schools and classes and events…I dare say you can learn as much from tweeting as you can in one month of PR 101. How?

Its all in who you follow. While who follows you is good for the ego and for killing the need for a personal PR rep, who you follow is genuinely good for you. Examples?

  • By following IABC I found out about a student conference and referred it to a young PR professional that was following me (connection).
  • By following TriniGuardian I was among the first to learn the date of the next national election.
  • By following Steverubel (SVP/Director of Insights for Edelman Digital, AdAge and Forbes columnist and avid sports fan) I learned how big Twitter is (180 million unique visitors to  and that Nielsen Online found that 73 percent engaged in social media at least once per week.
  • By following Googletech (which happened when I started this blog) I learned there are others that believe (as I do) that internet is more important than TV in daily life. I retweeted (RT) that to all my followers

So why did I grow? Well, I RT the articles and information that was interesting and people RT my link to this blog. People clicked on either the blog link or my twitter name @danijones98 and found me interesting – then they added me. Ok so 14 isn’t a big number – but of the 14 only 2 are from Trinidad – so there! My social media world expanded, I have Tweeps in other parts of the world. Ok…sooo?!

SOOOO! I have a global audience thanks to Twitter. A Global audience I probably will never meet face to face but will connect with daily and learn from. How’s that for a change you can believe in. Let me be among the first to say “Twitterversity” may soon be as important as university…though, in the Caribbean we still have a way to go.

So tell me – why do YOU Tweet?


Branding You. What’s your Digital Footprint Like

April 15, 2010

This afternoon I will deliver a short presentation on Personal Branding in the Digital World for Job Seekers at Costaat (a community college in Trinidad and Tobago). As I craft the tips on how to use Facebook, Twitter, Blogging and Social media sites to position yourself to be attractive to potential employers I am left to wonder…how many of us (ie: professionals over 25 *cough add 5 years* **coughs more**) remember to practice what we preach?

In a Slideshare Presentation on branding an social media I found great tips that anyone can use but wondered how many Caribbean Nationals are following the tips. Not all of us are as smart as Karel McIntosh who recently founded Outlish Magazine and are giving the web the Caribbean flavour it so needs. However, many of us, like Judette Coward are integrating our blogging, Facebook and Twitter habits?

Why aren’t more part our local chapters of IABC? Can’t afford to join? Well, you can at least join the groups on Facebook? 

As for blogs…there is a paucity of blogs with Caribbean voices. Some, like SaucyTrini now have vast followings and passionate readers. Others like Mark Lyndersay showcase journalistic talent in ways that may have gone unnoticed to the modern media consumer.

At work, we Tweet everyday with financial tips and tweet with our customers.  We have a fairly active, albeit new, Facebook group for customers and a cool one for employees. Yet so few of my colleagues blog and tweet on our own. Hey, we work to raise the profiles of our companies, why not work to raise your profile – BRAND You!

So folks – what are you doing? In a world where your name is a .47 Google Search or .07 Facebook Search away, what to people find when they look for you? More importantly, how big is your digital footprint in a world with a population that will soon wait for the news to find it!

I guess when it comes to your digital footprint – size matters. (sex sells people!) Get busy! Follow me on Twitter @danijones98. I link to a lot of Communication stories, Tweet about our profession and about that which I am passionate. In a world that’s Twefect, my passions alive.